In August, PRWeek held a single-elimination competition whereby readers voted on their favorite blog. Thirty-two blogs were chosen, and only one lasted the full five rounds. That blogger was Renee Blodgett, president of Blodgett Communications. Here's the “blog post” she created specifically for PRWeek:

We keep hearing how PR practitioners need to “unlearn” everything and start over in the world of new media where the rules have all changed. But if you understand the importance of the “R” in public relations, there's ...