MCKINNEY, TX: Blockbuster has seen positive results from its "Hello Blockbuster" campaign, launched in response to consumer comments expressing criticism of Netflix's new pricing model.
The campaign was created immediately following the announcement that Netflix is increasing its prices by 60%. After seeing many “Goodbye Netflix, Hello Blockbuster” tweets that day, Marc Lumpkin, a spokesman for the Dish Network, which owns Blockbuster, said the company “took advantage of the angst” by offering consumers low-priced promotions.
The company targeted former Blockbuster customers and ...