Tesco-backed Blinkbox is shaking up its communications as it seeks further growth for its film and online TV on-demand service in a crowded market.

The company is in closed talks with three agencies and is set to part ways with incumbent Shine.

The brief is understood to cover trade and consumer press office support as well as story and content generation.

Shine, which was appointed in 2011, has not been invited to re-pitch.

Blinkbox engaged Taylor Herring and Hope & Glory PR for a range ...