BlackBerry EMEA communications director Oliver Pilgerstorfer has rejected criticism of the company's relaunch amid its ongoing global agency review.

Last week's global reveal of the RIM rebrand and long-awaited BlackBerry 10 operating system was marred by a poor performance by European MD Stephen Bates on BBC 5 Live and BBC Breakfast.

One insider with knowledge of BlackBerry's communications warned that the company needed to devolve more responsibility from its Ontario headquarters.

Pilgerstorfer retorted: “Our approach has always been consistent but with understanding of ...