SAN MATEO, CA: Biz360 and LexisNexis have developed MarketImpact, a measurement product that will combine LexisNexis content with Biz360 technology.
"The combination of our assets is important," said Elizabeth Rector, SVP of corporate and federal markets for LexisNexis.
The two companies have had a joint sales relationship since last year.
She added that the union on the product illustrates LexisNexis' commitment to text analytics as a strategic growth area.
One of MarketImpact's key features includes AutoDiscovery, a new metric that ...