New York City is likely less intimidating to new arrivals than it had been previously, especially in these "the-world-is-flat" days. That is doubly true for savvy global PR pros such as Bite Communications' Marta Karlqvist.
Despite both that fact and her experience working with US and global companies for a decade, there still was a learning curve when Bite asked Karlqvist to move from her GM post in Sweden to run its New York office, her first official job in the ...