SAN FRANCISCO: Bite Communications will merge with UK-based digital marketing firm Bourne and rebrand as “Bite.”
Through the merger, Bite will gain 50 Bourne employees including CEO Dan Kersh, who will join Bite's global board as head of the internal marketing delivery team. Kersh will report to recently-appointed Bite CEO Andy Cunningham. The rebranded firm will have 15 global offices and 300 employees.
“The traditional world of PR has largely been an analog world, humans talking to humans, but there are ...