NEW YORK: Using great fanfare, the 36-hour product launch of Microsoft Vista aimed to take the company's newest product to average consumers.
“Overall, we were looking to do a few things,” said Debbie Anderson, communications director at Microsoft Windows, about the launch strategy. “A key element was to humanize [the product].”
The launch started yesterday with the “human billboard,” which was unveiled by aerialists and performance artists in Manhattan. Then there was a luncheon with Steve Ballmer attended by analysts ...