Client: AngryGreenGirl.com (Los Angeles)
Agency: Beck Media & Marketing (Los Angeles)
Campaign: AngryGreenGirl.com launch
Time Frame: August 24-31
Budget: $50,000
David Kendall and John J. Strauss (both veteran Hollywood writers, directors, and producers) co-created AngryGreenGirl.com, a site that makes green “sexy” by using attractive women characters to educate men on environmental issues.
“We're trying to reach an audience that isn't normally turned on by green,” says Kendall. “This audience is more interested in emptying beer bottles than in recycling ...