Congress' recent order that Detroit's Big Three automakers – GM, Chrysler, and Ford – better explain how government funds would be spent is also an opportunity for the companies to learn from their previous communications mistakes.
Phil Armstrong, COO for the Zeno Group, which represents the Auto Alliance, says despite its efforts, the auto industry failed to put a Main Street face on its bid to explain its industry.
“Unfortunately, [the Big Three] have been... taking conversation away from where it should be,” ...