DETROIT: While leaders from Ford, GM, and Chrysler were testifying on Capitol Hill last week, their PR staffs worked to educate key media and consumers about why they were seeking financial help from the government.
Tom Wilkinson, director of news relations at General Motors, told PRWeek, “The debate on [the auto stimulus package]... is very delicate... There's a lot of anger and frustration about the turn the economy has taken [and] the financial industry bailout that doesn't seem ...