NEW YORK: America's leading manufacturers, disillusioned with advertising, are turning to PR and specialist marketing to increase awareness of their brands.
Management consultants Gundersen Partners surveyed America's 50 top advertisers - including Nike, Burger King, and GM - and found that Internet and PR consultants are playing an increasingly important role in creating brand awareness.
'Companies want go out and find the best PR, and that's not likely to be through an ad agency,' said Gundersen managing director Ed Tazzia. ...