DALLAS: The Big 12 Conference has selected Hill+Knowlton Strategies as its AOR.
H+K will help the Big 12 with brand positioning, marketing communications, media outreach, digital work, and stakeholder relations. Its Dallas office will lead the account, aided by staffers from its Washington office, the firm said in a statement.
The conference did not conduct an official RFP, but it initially interviewed as many as 10 firms nationally for the business.
“It's a great marquee client that will be fun for people ...