The 200-year-old University of Maryland School of Medicine, the oldest public medical school in the US, is looking to raise local and national awareness.

It hopes the campaign will not only attract new students, but also portray itself as the institution that educates a majority of Maryland's physicians and help bring it out from the shadow of certain other medical schools in the state, said Jo Martin, the school's director of bicentennial planning.

Idea: The school is celebrating its bicentennial, using ...