RIDGEFIELD, CT: Boehringer Ingelheim Pharmaceuticals reached its target to screen 1 million people in the US for chronic obstructive pulmonary disease (COPD) during the first year of the “Drive4COPD” campaign.
The integrated campaign aims to encourage Americans to take an online screener, which was developed by the company as part of the unbranded effort that launched in February 2010, said Emily Baier, PR manager at BI.
Baier noted that Twitter was the top referring site for the screener in 2010.
“It's unprecedented, the ...