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B&G attempts to make a lasting impression with Emeril's food line

Kimberly Maul

August 01, 2009

Company: B&G Foods
Campaign: Show Us Your Bam! Contest and Campaign
PR team: B&G Foods and Burke PR
Duration: June 16-August 15
Budget: Undisclosed

B&G Foods, which owns 18 brands, including Cream of Wheat and Ortega, promoted the 10th anniversary of Emeril Lagasse's line of food products with a viral video campaign and contest intended to find the best Lagasse impersonator.

The company worked with Kristi McCormick of the Matchbook Company and Brent Sterling Nemetz of Sterling Films to ...

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B&G attempts to make a lasting impression with Emeril's food line

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