Tech companies love to tell their product story, but as competition in the consumer and enterprise market intensifies, a simple product-driven PR strategy by maturing companies might not cut it.
"The industry at large has to grow up, it's not just about pushing the latest and greatest product," says Tony Hynes, an SVP in Weber Shandwick's tech practice. "There are a lot of other profound elements that you must be aware of that affect your corporate reputation."
Take Apple, ...