Company: Grey Goose and BET

Campaign: Launch of Rising Icons series

PR Team: Grey Goose, BET, Harrison & Shriftman PR

Launch: July 27

Marketing, advertising, and PR Budget: More than $3.5 million

Objective: BET Networks and Grey Goose Entertainment joined forces to launch Rising Icons, a new series from BET about emerging artists, including Keri Hilson and The Dream. "The Rising Icons series presents BET Networks with an innovative and unique way to showcase both music and branded entertainment options to effectively reach urban audiences," ...