WASHINGTON, DC: Black Entertainment Television Networks (BET), far
and away the country’s largest minority-targeted media conglomerate, is
launching an extensive marketing effort and may be looking for a PR
agency of record.
WASHINGTON, DC: Black Entertainment Television Networks (BET), far
and away the country’s largest minority-targeted media conglomerate, is
launching an extensive marketing effort and may be looking for a PR
agency of record.
BET - which boasts interests in cable television, publishing and the
Internet - has only worked with a handful of PR firms in the past. ...