Winner: WPP Group and Ford Motor Company: Building a More Social Ford Motor Company

In 2009, car companies took a major hit in sales and reputation. Ford, the only domestic automaker to reject a government bailout, had an interesting story to tell and turned to social media to reach its audience - car buyers of any age or location. Assembling a team of WPP Group agencies, including Ogilvy PR, Burson-Marsteller, Direct Impact, and Penn, Schoen & Berland, it sought to forge ...