Winner: Porter Novelli and Centers for Disease Control and Prevention (CDC) Foundation: A Well-Informed Mom - Educating Moms on the Signs of MRSAPorter Novelli did an outstanding job for the Centers for Disease Control and Prevention (CDC) Foundation in helping moms understand MRSA, a potentially life-threatening staph bacteria. Children are particularly susceptible. Parent calls to CDC's helpline were increasing. Sensational media stories weren't helping.
The campaign aimed to educate audiences about signs and symptoms of MRSA, when to seek treatment, ...