Winner: Weber Shandwick and Population Services Inter-national: World Water Day Viral Video SeriesOpening eyes to the heartbreaking reality of water-related disease was the driver behind this effort. Population Services International (PSI) wanted socially and environmentally conscious Americans to know that unsafe drinking water often leads to sudden death and devastating illness for children in developing countries. Weber Shandwick created a video series that inform people of the simple, cheap solutions to the problem.
The team knew the key to generating strong online ...