The top reason for readers to beware this December: The season of lists is upon us.
Birdwatching magazines do it. Beekeeping magazines do it. Even, yes, PRWeek does it. As the end of the year approaches, magazines of all stripes spew forth lists covering every possible lens through which one could view our world. Looks back. Looks forward. Predictions, analyses, bests and worsts, most notable people, places, things, events, products, gadgets, guns, and gewgaws.
Everyone from media critics to casual readers ...