Company: Best Foot Forward
Campaign: Chicago launch of Best Foot Forward
PR Team: Zapwater Communications
Launch: April 2010
Objective: Best Foot Forward (BFF), a dating concierge service, will launch in Chicago this spring. The company, which provides services to help individuals navigate the dating world, seeks to differentiate from existing matching dating sites by offering services such as personal profile development, “wingman” networking consultation, and “Dating 9-1-1” live date assistance.
“We're really trying to get a brand name established,” says Dana ...