MINNEAPOLIS: Best Buy has issued an RFP that would consolidate, and expand, the agency PR work around its two holiday campaigns.
Susan Busch, senior director of PR for Best Buy, told PRWeek via e-mail the retailer is combining its two holiday campaigns into one integrated effort with two separate activations. She attributes the decision to fiercer retail competition, the changing media landscape, and the global economy.
For the past five years, the retailer has managed its holiday campaign in two parts. MS&L ...