MINNEAPOLIS: This holiday season, retailers are touting value and price, but at the end of the day it's about targeted engagement via media relations and social media.
This year, Best Buy is focusing on a targeted media relations strategy, positioning its campaign less as a theme-driven initiative and more as a “political campaign” with continuously updated outreach strategies based on short-term research, news updates, and consumer feedback via new media site bby.com and the @BBYNews Twitter handle, explained Scott Morris, ...