BURNABY, BRITISH COLUMBIA: Best Buy Canada has partnered with Nintendo of Canada for in-store events that promote the Wii and its potential health benefits to moms and their daughters.

The customer events, called “Wii for Women”, will feature gaming experts who will talk to women about games that can actually help their mind and body, and women can also try out titles like Wii Fit and Brain Age.

“We do skew a bit more female, and our target market is ...