RICHFIELD, MN: Best Buy hired Edelman to handle its holiday account in the US and Canada, effective this week, following a competitive RFP process that began in February.
As PRWeek previously reported, the account consolidates the company's holiday programs, including the Best Buy brand work, formerly handled by MS&L, and the Geek Squad business, which Ketchum had worked on.
Lisa Hawks, director of PR at Best Buy, said, “We felt that based on the challenge we put forth in the ...