NEW YORK: The Bermuda Department of Tourism hired Lou Hammond & Associates (LH&A) as its North America AOR, following a competitive review. The agency, effective April 1, will work on PR and marketing communications, including social media and events, among other efforts.
"We were looking for an agency that could help us with our key objectives, which include raising awareness [of the] all-year-round destination [and] proximity to the East Coast," said Ann Shutte, director of global operations for the Bermuda Department of Tourism, via e-mail.
She noted that the ...