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Bellator goes viral to give itself a fighting chance in the MMA arena

January 01, 2010

Client: Bellator Fighting Championships (Chicago)
PR agency: Alpaytac (Chicago)
Campaign: Launch of Season One
Duration: March-June 2009
Budget: $100,000

Bellator Fighting Championships entered the Mixed Martial Arts (MMA) arena with its first season in April 2009. Competing against the well-known MMA promotion Ultimate Fighting Championship and airing only on ESPN Deportes, the new company hoped to build awareness of Bellator in the Hispanic and general markets, and secure an English-language distribution deal to air its fights. ...

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Bellator goes viral to give itself a fighting chance in the MMA arena

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