Tom Bell is perhaps not the most obvious person to feature for the first ever profile in PRWeek. After all, he's just moved to 285 Madison Avenue, home of Young & Rubicam - an advertising agency.

But the former president and CEO of Burson-Marsteller has still got public relations in his blood. He's still preaching the gospel of PR. And, as chairman and CEO of Young & Rubicam, he is still practicing what he has always preached.

Yes, that's right. ...