Bell Pottinger Private has launched a digital content arm, Bell Pottinger Wired.
The 20-strong agency will be jointly led by Claire Southeard and James Thomlinson.
“'With the boundaries between owned, earned, and paid media being more blurred than ever, now is the ideal time for an agency such as this,” said Bell Pottinger Private CEO James Henderson. “'We're setting ourselves apart from other agencies and providing clients with the attractive prospect of being able to plan and deliver full-service communications campaigns ...