Tough economic times call for increased strategic planning at all levels of business. For independent PR firms, strategic planning is often conducted at the end of a long day or sandwiched between client meetings. Many of us don't have adequate time to plan, nor do we have the resources our larger brethren often do. We compensate by being quick thinkers, tapping our personal networks, and using moxie to push forward.
Here are suggestions on how small agencies can use their ...