Anyone who's familiar with business knows about the concept of “first mover status” and how it's perceived by many to put a company or brand at the head of any given industry or marketplace, and perhaps give them a “head start” that they need. Sometimes, first mover status is really, really good.
But it's not always necessary.
If social media has taught us anything, it's that we can all learn from the mistakes – and successes – of others, and forge on ...