With the opening ceremonies of the 2008 Olympic Games in Beijing only a week away, BusinessWeek reports that the event could be the last hurrah of major sponsorship deals, as only eight of the games' 12 global sponsors have signed on for the 2010 winter games in Vancouver and the 2012 summer games in London.

“It's just not the best way for us to spend out money,” says Antonio Perez, CEO of Eastman Kodak, a longtime Olympic supporter. ...