WILTON, CT: Beiersdorf North America, the skincare company that owns Nivea and Eucerin, hired PMK/HBH as AOR, effective April 1. The ongoing account was awarded after a competitive, six-week RFP.

"[PMK/HBH] will take care of all the product publicity, brand visibility, [and] all activities that we're doing, sponsorships, and integrations," said Nicolas Maurer, CMO of Beiersdorf North America. The company previously worked on partnerships with entertainment properties like the Sundance Film Festival, the Grammy Awards, and the Ellen DeGeneres Show. ...