ABC has been steadily winning back fans, but a new wave of prime-time hit shows, coupled with a bold digital strategy, is giving the network even greater buzz.
It took a made-under editorial assistant to help make over a second-place TV network. When ABC/Touchstone Television accepted the ICG annual Maxwell Weinberg Publicists Award on February 7 for its campaign on behalf of Ugly Betty, it won the respect of industry peers.
Thanks to a multi-faceted publicity strategy - one involving cross-departmental ...