This fall, on a leafy college campus in Wellesley, MA, students will be walking to class wearing T-shirts emblazoned with the words "This is why I'm hot" on the front and "Babson College - Newsweek's 2008 Hottest Business School" - on the back.

Among the state's many prestigious colleges and universities, such as MIT and Harvard, Babson may fall a little under the radar. However, its business programs repeatedly appear on major rankings lists for top-tier publications like The Wall Street ...