"Beeline" products are items that consumers rush out to the store to replace as soon as they run out.
Prescient Applied Intelligence, an IT company that sells planning and forecasting software to retail and manufacturing clients, worked with Jack Horner Communications (JHC) on a research-based campaign that demonstrates how PR can actually end up generating new business offerings.
Strategy
Prescient knew that its clients would love to have more information about what Beeline products are and what consumers think of them. It teamed ...