“The times they are a-changin'.” Intended to describe the massive cultural upheaval of the '60s, the lyric has found a new home with today's media industry. During the course of the past few years, but especially over the last 365 days, the stalwarts of information – newspapers, magazines, and TV – have been shaken by the online crush of 24/7 newsfeeds, blogs, and social media.
In the 2009 PRWeek/PR Newswire Media Survey (see p. 11), the impact of the “new ...