Handling a crisis is part of any PR pro's job. For Vic Beck, a captain in the US Navy reserves who is finishing a nearly year-long tour as head of media operations in Baghdad for the Multi-National Force - Iraq (MNF-I), crises are a 24-7 reality.
A long-time tech specialist, Beck was VP for Wellesley, MA-based Peter Arnold Associates prior to going on active duty. Beck says media operations for MNF-I consist primarily of monitoring both US and Iraqi news, facilitating ...