Company: Purple Lab (New York)
Campaign: “Find Your Luvah” speed dating event
Duration: January 2–February 18
Budget: $15,000
Purple Lab, a beauty product company founded in May 2009, held a January 29 speed dating event to launch its lip stain product called “Luvah.” Communications director Sharon Hirsch says the aim was to generate excitement and drive traffic to Purplelabnyc.com prior to the February 18 product launch on HSN.
Hirsch explains that speed dating was a good fit because it echoed Purple ...