PR pros are increasingly interacting with beauty bloggers, now that more are adopting video capabilities to provide a better look at how products are used.
To cater to the growing number of blog readers and subscribers, beauty blogs are becoming more user-friendly and interactive, with many of them now offering new video capabilities, often through uploads to YouTube.
"Consumers want opinions on products, and to hear how they really work," says Shannon Nelson, editor of beauty blog A Girl's Gotta Spa, ...