Client: DSM Nutritional Products (Columbia, MD)
PR agency: Carmichael Lynch Spong (Minneapolis, MN)
Campaign: Beautiful Minds: Finding Your Lifelong Potential
Duration: March-October 2011
DSM Nutritional Products makes life'sDHA, an omega-3 ingredient brand that goes into products such as infant formulas and supplements. Over the last several years, the in-house team and AOR Carmichael Lynch Spong have been driving understanding of "brain health" and the role life'sDHA plays in supporting it. ...