It is hard to ignore how technology is altering perceptions about PR.
A friend of mine, the president of a wholesale insurance brokerage firm, asked me to help him with a press release. He took a stab at his own personnel announcement. I received it formatted for a newswire, right down to the verbiage at the top, dateline, etc. It seemed as if it had already been distributed via the wire.
I was wrong. He simply followed the format from someone ...