New government regulations related to financial reporting and the ongoing options-backdating saga have resulted in a non-stop stream of mostly negative articles. These articles can damage a company's reputation, and many of the "offenders" seem to be caught off-guard.
While companies cannot always avoid the negative spotlight, having your PR house in order and securing the participation of senior executives can help make the best of a bad situation. With customers, investors, and regulators more aware of corporate scandals and ...