NEW YORK: The Bowl Championship Series (BCS), which oversees postseason action for college football, hired Ari Fleischer Sports Communications after an RFP process, effective November 21.
"We needed to be more proactive in terms of talking about the benefits of the BCS," said Bill Hancock, who was recently promoted to be the first executive director of the BCS. "We're proud of what the BCS has done, and yet, lots of people are not aware of the good things that are happening."