TORONTO: The Hills star Lo Bosworth is the face of birth control product Yaz in Canada, as part of a two-pronged media relations strategy from Bayer. Yaz was approved by Health Canada last year.

The idea to approach Bosworth as a spokesperson came from Bayer's agency Hill & Knowlton as a way to generate coverage in lifestyle media channels. Last week, the young actress spent a day in Toronto and then Vancouver doing media interviews, where she focused ...