Only 12 months ago, Silicon Valley's Cisco Systems had a hard time filling a number of positions in its corporate PR department.
“Frankly, we never filled some of the roles because it was challenging to find the talent,” says David McCulloch, director of PR at the company.
“We did not see an abundance of résumés or a lot of high-quality talent in the market. People did not want to take risks; they would rather have a stable job than make ...