Client

Bausch & Lomb (Rochester, NY); The Lions Clubs International Foundation (Oak Brook, IL)

PR agency

Clark CSM (Pittsford, NY)

Campaign

Launch of the Pediatric Cataract Initiative

Duration

June 2010-ongoing

Budget

Under $100,000

Eyecare company Bausch & Lomb partnered with the Lions Clubs International Foundation to launch the Pediatric Cataract Initiative.

"We didn't have a unified global philanthropic program," says Mike McDougall, VP of corporate communications and public affairs at the company, so they wanted to work to ...